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We’ve spent twenty years helping leaders make the decisions that define what comes next.

FTSG is a strategic direction firm. What started as a practice built around the future of news and information has grown into one of the most rigorous strategic direction practices in the world — advising Fortune 500 companies, world governments, and major organizations at the moments that matter most. Learn about how we got here and what drives us forward.

History

FTSG past and present

To understand where we’re going, it helps to see where we started. Explore the FTSG timeline.

2006
  • Amy Webb, after a successful career as a journalist at the Wall Street Journal and Newsweek, launches the first iteration of Future Today Strategy Group. Then named Webbmedia Group, it focuses on preparing the news and information industry for the future. 
2008
  • The company releases its first annual Tech Trends Report, which would become FTSG’s flagship publication. Over the next two decades, the report earns millions of downloads from readers across industries. 
2010
  • The company launches an expanded consulting practice focusing on strategic foresight for industries related to news and entertainment – including social media, mobile infrastructure, and computing.
2015
  • Having taught a futures course at Columbia University, Webb develops and leads an MBA course on strategic foresight at New York University’s Stern School of Business that continues still today. 
2016
  • The company, having expanded its services beyond the news and information industry, rebrands from Webbmedia Group to Future Today Institute. It establishes its insurance and financial services vertical. 
  • Webb introduces Future Today Institute’s proprietary strategic foresight methodology to the public in her best-selling book, "The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream."
2019
  • Webb draws from her decade of experience researching AI to publish "The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity.” It wins several awards and is recognized on Amazon as one of the year’s best books about technology. 
2022
  • Webb examines the futures of gene editing, biotech, and synthetic biology in "The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology.” The New Yorker names “The Genesis Machine” one of the best books of 2022. To date, Webb’s books have been translated into 19 different languages.
  • FTSG, having advised across the Nordics for more than a decade, expands its international presence into Germany and Brazil.
2023
  • FTSG builds out its internal AI lab, introducing new artificial intelligence tools into its strategic foresight methodology.
  • Webb is ranked as the No. 4 most influential management thinker in the world by Thinkers50, a biannual ranking of global business leaders.
2025
  • Future Today Institute becomes Future Today Strategy Group (FTSG). The updated name encapsulates the company’s foundational belief that foresight and strategy must work in harmony to create meaningful organizational transformation.
  • Webb and the FTSG team celebrate 10 years at NYU Stern teaching one of the nation’s most innovative strategic foresight courses.
  • FTSG launches its 18th Tech Trends Report – 1,000 pages of trends across 15 industries and technologies.
Mission, Vision, Values

What drives us

At the heart of every major strategic decision is a question about the future – and the courage to commit to an answer before it’s fully clear. That tension is where our work lives, and why we built FTSG.

Mission

To give leaders the clarity and conviction to make consequential strategic decisions before the future forces their hand.

Vision

To be the firm that defines where organizations go next and the decisions required to get there.

Values

We value creativity, curiosity, discipline, empathy, and integrity – but above all, we value learning. We believe in confronting our own cherished beliefs, and we guide those with whom we work to do the same.

Amy Webb

FTSG Founder and CEO Amy Webb is widely recognized as the global authority who transformed the practice of strategic foresight into a rigorous, data-driven discipline. A pioneering quantitative futurist, she established the field’s foundational methodologies that today guide leaders, organizations, and governments in anticipating disruption, shaping the future, and securing long-term growth. A prolific author, Amy’s four seminal books have been translated into 23 languages and are read in boardrooms, classrooms, and policy circles around the world. She is a longtime professor at New York University’s Stern School of Business. 

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The Team

The FTSG team brings together practitioners from strategy, industry, research, and analysis, united by a commitment to rigorous thinking and the belief that good strategy requires the courage to commit, not just the intelligence to analyze.

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Insights

Visit our blog

Perspectives on the future from the team that’s shaping it.

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26.01.22 Sam Jordan Blog Image
We Need to Talk About How We Talk About AI

At CES two weeks ago, I coupled my time wandering the exhibition floor with sitting in on several panels. They...

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26.01.07 Nick Barlett Blog Image
Hot Trends Aren’t Strategy: How to Lead with Vision in 2026

Every year brings a familiar set of “must-discuss” topics into executive conversations. Last year’s topics won’t be a surprise – ...

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12 Month Main
A Year Inside the Future: Lessons From My First 12 Months Practicing Foresight

The end of 2025 closes out my first official year practicing strategic foresight as a freshly ordained consultant at FTSG. ...

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Future Today Institute is now Future Today Strategy Group!

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