Future Today Institute is now Future Today Strategy Group!

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We make the future make sense.

For nearly 20 years, FTSG has used strategic foresight to help organizations imagine and prepare for what might happen next. Learn about how we got here and what keeps us moving forward.

History

FTSG past and present

Sometimes we have to look back to see ahead! Learn about the history of FTSG in our company timeline.

2006
  • Amy Webb, after a successful career as a journalist at the Wall Street Journal and Newsweek, launches the first iteration of Future Today Strategy Group. Then named Webbmedia Group, it focuses on preparing the news and information industry for the future. 
2008
  • The company releases its first annual Tech Trends Report, which would become FTSG’s flagship publication. Over the next two decades, the report earns millions of downloads from readers across industries. 
2010
  • The company launches an expanded consulting practice focusing on strategic foresight for industries related to news and entertainment – including social media, mobile infrastructure, and computing.
2015
  • Having taught a futures course at Columbia University, Webb develops and leads an MBA course on strategic foresight at New York University’s Stern School of Business that continues still today. 
2016
  • The company, having expanded its services beyond the news and information industry, rebrands from Webbmedia Group to Future Today Institute. It establishes its insurance and financial services vertical. 
  • Webb introduces Future Today Institute’s proprietary strategic foresight methodology to the public in her best-selling book, "The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream."
2019
  • Webb draws from her decade of experience researching AI to publish "The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity.” It wins several awards and is recognized on Amazon as one of the year’s best books about technology. 
2022
  • Webb examines the futures of gene editing, biotech, and synthetic biology in "The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology.” The New Yorker names “The Genesis Machine” one of the best books of 2022. To date, Webb’s books have been translated into 19 different languages.
  • FTSG, having advised across the Nordics for more than a decade, expands its international presence into Germany and Brazil.
2023
  • FTSG builds out its internal AI lab, introducing new artificial intelligence tools into its strategic foresight methodology.
  • Webb is ranked as the No. 4 most influential management thinker in the world by Thinkers50, a biannual ranking of global business leaders.
2025
  • Future Today Institute becomes Future Today Strategy Group (FTSG). The updated name encapsulates the company’s foundational belief that foresight and strategy must work in harmony to create meaningful organizational transformation.
  • Webb and the FTSG team celebrate 10 years at NYU Stern teaching one of the nation’s most innovative strategic foresight courses.
  • FTSG launches its 18th Tech Trends Report – 1,000 pages of trends across 15 industries and technologies.
Mission, Vision, Values

What drives us

At the heart of every major decision lies a question about the future. We believe that in helping organizations explore answers, we are building a more resilient world.

Mission

To empower organizations to make better decisions about the future, today.

Vision

To shape the future of business, government, and society through strategic foresight.

Values

We value creativity, curiosity, discipline, empathy, and integrity – but above all, we value learning. We believe in confronting our own cherished beliefs, and we guide those with whom we work to do the same.

Amy Webb

FTSG Founder and CEO Amy Webb is the global leader in strategic foresight, having originated many of the frameworks in use today. She advises business leaders through disruptive change, enabling them to navigate an unpredictable future with confidence. A best-selling author, Amy is also a professor at New York University’s Stern School of Business.

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The Team

From consultants to administrators, the team at FTSG is a passionate group of forward-thinkers. Drawing from diverse industry backgrounds, our experts share a commitment to building a resilient future.

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Insights

Visit our blog

Perspectives on the future from the team that’s shaping it.

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2025 Tech Trends Report

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Future Today Institute is now Future Today Strategy Group!

Learn more here.