You’re not the first to ask and, if our crystal balls are working correctly, you won’t be the last. Let’s get you some answers!
What is strategic foresight?
Strategic foresight is a data-driven practice for developing plausible future scenarios in order to inform today's decisions.
Why does strategic foresight matter to my organization?
The global business climate is increasingly volatile, uncertain and reliant on emerging technologies. Organizations that fail to discern and respond to what lies ahead will not survive.
Why is FTSG the best partner for strategic foresight work?
FTSG bridges the substantial gap between futurist organizations and management consultancies, offering best-in-class research and subject matter expertise as well as actionable strategies to drive business impact. Amy Webb and the team at FTSG are among the foremost pioneers of modern strategic foresight, originating many of the frameworks in use today.
How can my organization work with FTSG?
Whether you’re looking for a keynote speaker, a hands-on workshop, or a strategic partner on a larger project, we’ve got you covered. Head over to the Services Page for a breakdown of our offerings. Not seeing what you need? Contact us to ask about custom engagements and advising.
Do you predict the future?
Nope! Strategic foresight isn't about predicting the future, it's about preparing for any future. When we get it right, it’s not because we’re looking into a crystal ball. It’s because we’ve thoroughly examined how emerging technologies may interact with the broader societal, cultural and environmental forces in our world.
What is the difference between strategic foresight and traditional forecasting?
Foresight and forecasting ultimately serve different purposes. Strategic foresight helps organizations prepare for multiple plausible scenarios, fostering resilience and adaptability. Forecasting, on the other hand, often relies on past data to make specific and singular predictions about the future. While extremely useful in some cases – we're definitely not the folks to try and tell you tomorrow's weather – it can be limited by the assumption that the future will follow the patterns of the past.
How does strategic foresight turn into action?
Turning strategic foresight into action is the most important step of the whole process, but it’s often overlooked. We use tools like gap analysis to assess where an organization is versus where it wants to be, and backcasting to map the steps needed to get there. It’s about breaking big, long-term ideas into clear, actionable milestones. The key is making sure foresight directly informs strategic planning. Without this connection, foresight risks becoming a theoretical exercise instead of a catalyst for meaningful change.
Who in my organization can use strategic foresight?
Everyone. Ultimately, foresight is most valuable when it becomes embedded in an organization's culture – helping teams at every level think creatively, anticipate change, and make more informed decisions. At FTSG, we typically start the process alongside executives in strategy, innovation, insights, research & development, marketing, product, and finance.
How familiar is FTSG with my industry?
At FTSG, we know the importance of real-world experience. Our vertical leads have all entered consulting following successful careers and have deep industry expertise in their given fields. In addition to our in-house team, we utilize a broad network of experts to ensure we're bringing the appropriate breadth of knowledge to every engagement. In the 20 years since our company's founding, we have done work across a vast array of sectors. If you see it listed on our site, we can guarantee we've completed a hands-on engagement in that industry.
Where can I download the latest Tech Trends Report?
Head over to the 2025 Tech Trends page to check out the 18th edition of our report. With trends spanning 15 industries and technologies, FTSG's report receives 1+ million downloads annually.
Can I share or cite FTSG's research in my work?
We welcome the sharing and citation of Future Today Strategy Group's research, provided you obtain prior written approval. For permission requests, contact us directly. Any use must include clear attribution to Future Today Strategy Group and remain strictly non-commercial. Please note that our content may not be used to train AI systems or generate synthetic media.
How do I subscribe to Future Today Strategy Group updates?
Sign up for our newsletter, and be sure to check out our blog.
We can’t predict ’em all. Send us an email, and we’ll get back to you with an answer.
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