Our Approach: How We Make Foresight Actionable

FTSG uses an evidence-based foresight methodology developed by Founder and CEO Amy Webb. We identify the structural shifts that matter, build futures that could plausible happen, and use them to stress-test strategy. You leave with direction that holds up under scrutiny and pressure. Not guesses. Decisions you can stand behind.

01

Read the Structural Forces

We map the forces reshaping your environment and separate signal from noise.

02

Map Where Value Will Move

We show where advantage shifts across the ecosystem and which models will weaken.

03

Define the Risk and Opportunity Landscape

We clarify exposures, options, and uncertainties so leaders can act with confidence.

04

Build the Strategic Scenarios

We build plausible futures as decision tools to pressure-test strategy.

05

Define Who You Will Be

We help leadership choose a clear position and identity for the next 5–10 years.

06

Architect the Trade-Offs

We document the commitments that make the position real and defensible.

07

Blueprint the Capabilities Required

We define what must be built, partnered for, or stopped to execute.

08

Build the Path to Win

We sequence no-regret moves, bold bets, and contingencies into a roadmap.

09

Align Capital to Strategy

We connect the strategy to investment priorities and portfolio decisions.

10

Institutionalize the Decision-Making

We set governance and signal monitoring so strategy adapts without drifting.

Amy Webb

“It's time to reunite strategy and foresight, recognize they operate on the same continuum, and reset expectations for what they can achieve together.”

Convergence Outlook

Fill out the form below and we’ll email you a link to download the report.

Subscribe

* indicates required
Accept Our Terms

Future Today Institute is now Future Today Strategy Group!