FTSG uses an evidence-based foresight methodology developed by Founder and CEO Amy Webb. We identify the structural shifts that matter, build futures that could plausible happen, and use them to stress-test strategy. You leave with direction that holds up under scrutiny and pressure. Not guesses. Decisions you can stand behind.
We map the forces reshaping your environment and separate signal from noise.
02
Map Where Value Will Move
We show where advantage shifts across the ecosystem and which models will weaken.
03
Define the Risk and Opportunity Landscape
We clarify exposures, options, and uncertainties so leaders can act with confidence.
04
Build the Strategic Scenarios
We build plausible futures as decision tools to pressure-test strategy.
05
Define Who You Will Be
We help leadership choose a clear position and identity for the next 5–10 years.
06
Architect the Trade-Offs
We document the commitments that make the position real and defensible.
07
Blueprint the Capabilities Required
We define what must be built, partnered for, or stopped to execute.
08
Build the Path to Win
We sequence no-regret moves, bold bets, and contingencies into a roadmap.
09
Align Capital to Strategy
We connect the strategy to investment priorities and portfolio decisions.
10
Institutionalize the Decision-Making
We set governance and signal monitoring so strategy adapts without drifting.
Amy Webb
“It's time to reunite strategy and foresight, recognize they operate on the same continuum, and reset expectations for what they can achieve together.”