Candice Rhea is a creative strategist with expertise in branding and creative direction. She graduated with honors from Billy Blue College of Design in Melbourne, Australia. Before joining FTSG, Candice spent over a decade collaborating with AI tech startups and e-commerce marketing agencies, honing her ability to ethically and responsibly position AI in the marketplace. Drawing on data insights and user experience research, she has built brands from the ground up, ensuring each one is carefully tailored to its business goals. At FTSG, she partners with the creative director to develop a brand that reflects both the sophistication and complexity of the firm’s work.
