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Outlook

The Trend Report is dead.
We killed it.

Introducing the Convergence Outlook.

This would have been FTSG’s 19th annual tech trends report. Instead, we made a deliberate choice to retire the format.


This year marks the launch of something new: the first edition of our Convergence Outlook. You’re still getting our best-in-class research. What’s changed is our framing. The insights ahead are designed to be more urgent, more actionable, and far more relevant to the decisions leaders are facing right now.



If the old tech trend report helped you see what’s coming, we built our Convergence Outlook to help you decide what to do next.

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Case Studies

Fortune 50 Insurance Enterprise

The Business Challenge

Facing climate volatility, AI-native competitors, and shifting customer expectations, the company recognized it was nearing the end of its current growth curve and needed to redefine its long-term identity.

The Work

We developed a differentiated vision narrative and mapped core, optional, and contingent strategic pathways aligned to future market conditions.

The Findings

Sustainable growth would require evolving from reactive insurer to proactive partner by blending human trust with data-driven decisioning at scale.

The Impact

Leadership aligned on a multi-year transformation agenda, including pricing modernization, unified data infrastructure, and new product innovation.

Case Studies

Global Paper and Packaging Leader

The Business Challenge

Amid sustainability mandates, material innovation, and automation breakthroughs, the company faced mounting pressure to define which technologies would meaningfully reshape its cost structure and competitive position over the next decade.

The Work

We developed a 10-year technology roadmap, prioritizing over 50 emerging technologies and translating them into sequenced investments, KPIs, and cross-functional ownership.

The Findings

While the organization recognized external disruption, internal capability gaps, particularly in digital automation and adaptive operations, posed the greatest risk to long-term competitiveness.

The Impact

The company finalized a board-ready roadmap linking innovation investments to operational performance, sustainability goals, and new revenue models.

Case Studies

Global Luxury Hospitality Operator

The Business Challenge

As digital behaviors and immersive technologies reshaped guest expectations, the company needed to determine how luxury hospitality would evolve over the next decade and where to place its next generation of bets.

The Work

We identified emerging signals across gaming, automation, digital identity, and experiential design, and developed plausible future scenarios to stress-test strategic decisions.

The Findings

Luxury would increasingly be defined by seamless personalization, invisible technology, and hybrid physical-digital experiences, ultimately shifting value creation from amenities to orchestration.

The Impact

Executive leadership made near-term capital and guest experience innovation investments to build a durable data foundation that would enable a long-term world leading experience.

Case Studies

Global Consumer Technology Company

The Business Challenge

As AI agents, biometric authentication, and ambient interfaces converged, the company needed to reimagine the future of digital retail beyond screens and static user journeys.

The Work

We mapped a next-generation retail experience enabled by generative interfaces, agentic commerce, and biometric transaction systems.

The Findings

Digital retail would become anticipatory, adaptive, and authenticated, requiring new infrastructure layers that merge identity, personalization, and transaction security.

The Impact

The division established a future-state blueprint and prioritized capability investments to maintain category leadership in digital commerce innovation.

Case Studies

Global Audio Technology Company

The Business Challenge

As hardware margins compressed and sound became embedded in broader ecosystems, the company needed to identify where it could uniquely lead rather than compete incrementally.

The Work

Through executive workshops and research synthesis, we defined new research franchises spanning sound intelligence, diagnostics, therapeutics, and immersive experiences.

The Findings

Long-term differentiation would come from owning the orchestration layer of sound data and intelligence not just manufacturing premium devices.

The Impact

The company realigned R&D priorities around scalable platforms, unlocking new enterprise, healthcare, and consumer growth pathways.

Case Studies

Global Pet Care Company

The Business Challenge

As digital platforms and health technologies reshaped consumer expectations, the company faced a strategic question: how to evolve from a product manufacturer into a trusted, data-enabled partner in pet health without fragmenting its brand or channel relationships.

The Work

We identified the structural shifts transforming pet care like platformization, embedded services, predictive health, and new retail ecosystems, and pressure-tested multiple growth pathways across plausible futures.

The Findings

Future advantage would not come from incremental innovation, but from owning the orchestration layer between data, nutrition, and care requiring new partnerships, capabilities, and operating models.

The Impact

The company launched new innovation platforms and external partnerships designed to position it as a long-term health ecosystem leader, not just a premium CPG brand.

Case Studies

Global Toy Manufacturer and Retailer

The Business Challenge

With entertainment, gaming, and digital-native brands redefining how children engage with play, the company needed to determine how to future-proof its IP and expand beyond traditional product cycles.

The Work

We assessed emerging technologies, shifting consumer behaviors, and the evolving creator economy to define strategic options for extending brands across physical, digital, and experiential channels.

The Findings

The future of play would be persistent, participatory, and platform-based requiring the company to treat its IP as an adaptable ecosystem rather than a product portfolio.

The Impact

Leadership aligned around a multi-horizon growth strategy that expanded monetization pathways and repositioned the company as a cross-platform entertainment brand.

Blog

What our experts are saying

Read insights from the FTSG team in our official blog, updated biweekly.

26.01.22 Sam Jordan Blog Image
  • Through our lens

We Need to Talk About How We Talk About AI

At CES two weeks ago, I coupled my time wandering the exhibition floor with sitting in on several panels. They...

Sam Jordan

January 23, 2026
26.01.07 Nick Barlett Blog Image
  • Through our lens

Hot Trends Aren’t Strategy: How to Lead with Vision in 2026

Every year brings a familiar set of “must-discuss” topics into executive conversations. Last year’s topics won’t be a surprise – ...

Nick Bartlett

January 16, 2026
12 Month Main
  • From our desk

A Year Inside the Future: Lessons From My First 12 Months Practicing Foresight

The end of 2025 closes out my first official year practicing strategic foresight as a freshly ordained consultant at FTSG. ...

Brielle Saggese

December 3, 2025
25.11.05 Emily Caufield Blog Image
  • From our desk

Designing the Future: How Trend Reports Come to Life

Twenty years in and with a client base that includes Fortune 500 companies across the globe, Future Today Strategy Group...

Emily Caufield

November 5, 2025
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How do you prepare for a technological shift that hasn’t happened yet?
What if the most valuable part of your industry moves somewhere you’re not competing?
Should you let AI negotiate contracts and close deals autonomously?​
How long can you afford to wait for certainty before the option disappears?​
How will you know when the business model that built your company stops working?
What happens when warehouses run themselves?​
What if the companies worth the most in 10 years don't have business models that exist yet?
If AI can redesign your entire strategy faster than your leadership team, how does the role of executives transform?​
​What are you assuming today that could end you tomorrow?​
​If AI starts advocating for itself, who in your organization is responsible for deciding what to do?​
What if your biggest competitor isn’t in your industry yet?
What happens when biological systems start optimizing global supply chains?​
What are you certain about that you haven't tested in three years?​
What if your customers start valuing something entirely different from what you sell today?​
What if you could shop for your future child’s genes like iPhone features?
What if your industry’s next competitive advantage is emerging somewhere no one is looking?​
When a digital version of you can keep earning after you're gone, what does estate planning look like?
What if the infrastructure your business depends on becomes a platform owned by someone else?​
​What if your boss demands you get a brain chip to keep your job?​
What are you scaling that shouldn't exist in five years?​
How do retail business models evolve when every transaction becomes data?​
What's protecting your margins today but making you fragile tomorrow?​
What if the next generation of executives is being developed in labs instead of boardrooms?​
​What if your portfolio company's moat disappears before your hold period ends?​
How do you see a turning point coming before your competitors do?

Explore answers to these questions, and discover the future with us.

Contact Us
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