# Future Today Strategy Group > First in Foresight. ## Posts - [How to Use the Convergence Outlook in Your Next Strategy Session](https://ftsg.com/how-to-use-the-convergence-outlook-in-your-next-strategy-session/): Like clockwork at the start of every year, the trend reports drop – and suddenly your reading pile grows by several hundred pages. You carve out time to comb through these reports, with their fancy futures jargon and stock imagery, trying to separate what’s actually actionable from what’s just buzzwords.  If you’re like most of the leaders we work with, you walk away with a few good talking points. Maybe a slide or two makes it into a deck somewhere. And then life moves on.  It’s entirely possible the signals you needed were buried somewhere in that pile. The problem […] - [We Need to Talk About How We Talk About AI](https://ftsg.com/we-need-to-talk-about-how-we-talk-about-ai/): At CES two weeks ago, I coupled my time wandering the exhibition floor with sitting in on several panels. They were all, as you might guess, about AI.  The speakers were smart. Most of the arguments were reasonable. But as these sessions went on, I noticed something striking: the panelists were not having the same conversation. There is, very plainly, a split in how we talk about AI.  The differences between panelists weren’t about optimism versus skepticism, or hype versus realism. The differences were in the language they used.  On one side, there was what I’ll call the “Silicon Valley […] - [Hot Trends Aren’t Strategy: How to Lead with Vision in 2026](https://ftsg.com/hot-trends-arent-strategy-how-to-lead-with-vision-in-2026/): Every year brings a familiar set of “must-discuss” topics into executive conversations. Last year’s topics won’t be a surprise –  Data and privacy. IoT, sensors, drones, and digital twins. And, of course, Artificial Intelligence and its implications on the workforce. Sure, these forces are shaping the next decade and they deserve attention. But this year, something has felt different. These topics have become so ubiquitous, so expected, that leaders often treat them as the strategy rather than the inputs. In conversation after conversation, we’ve seen executives locked in the same cycle: overwhelmed by noise, misaligned internally, and uncertain about how […] - [A Year Inside the Future: Lessons From My First 12 Months Practicing Foresight](https://ftsg.com/a-year-inside-the-future-lessons-from-my-first-12-months-practicing-foresight/): The end of 2025 closes out my first official year practicing strategic foresight as a freshly ordained consultant at FTSG.  Ironically, had I read that sentence a year ago, I would have been dumbfounded. It’s not that this career transition surprised me, it’s that I’d have told you I was already practicing foresight. I had been for years!  It is true – I had been doing futures work long before I took this job. But, as it turns out, I still had many lessons to learn about strategic foresight as a practice and a perspective. Everyone has a different path into […] - [Designing the Future: How Trend Reports Come to Life](https://ftsg.com/designing-the-future-how-trend-reports-come-to-life/): Twenty years in and with a client base that includes Fortune 500 companies across the globe, Future Today Strategy Group has earned its place as a recognized leader in strategic foresight – but it all started with a report.  A trend report. For nearly two decades, FTSG has published an annual tech trends report to widespread acclaim. During that time, the report’s content and creative have matured – growing in scope as well as depth. As the company’s lead designer for the past decade and now creative director, I have guided its visual journey. These days, most companies put out […] - [The Next Internet Isn't For Us](https://ftsg.com/the-next-internet-isnt-for-us/): You have a great idea for a meme to share with your group chat. You’re not an artist, but luckily you have help: ChatGPT. You prompt the model and, after a few iterations, get it just right. You proudly post it to Discord or Slack, wherever. You have your joke, and you’re happy. You know who isn’t happy? OpenAI.  Why? Well, you used ChatGPT to make content and then left their platform to go elsewhere. In the early days of ChatGPT, taking content to other websites drove user growth. But now, as the household name in large language models (LLMs), […] - [The Executive’s Guide to Budgeting for Foresight](https://ftsg.com/the-executives-guide-to-budgeting-for-foresight/): The Executive’s Guide to Budgeting for Foresight A few years ago, in mid-October, I got an email from a prospective client. She wrote: “We’re planning next year’s roadmap and need outside perspective to push our thinking. We don’t have a dedicated budget, but we’ve got some leftover spend we can utilize. Can you get us a report by December 1?”  Ironically, foresight – meant to make companies future-ready – tends to be the last thought in business planning.  I’ve received dozens of emails echoing this sentiment. Fortunately, as you’re reading this article, it’s September – budgeting season! You have an […] - [How to See Lines Where Others See Dots](https://ftsg.com/how-to-see-lines-where-others-see-dots/): When the average person thinks of innovation, they probably imagine someone like Steve Jobs having a eureka moment. But I’m going to let you in on a little secret: the future isn’t built by eureka moments. It’s built by people who see connections where others see isolated dots. Take the iPhone. Now, the iPhone wasn’t revolutionary because it was a phone; it was revolutionary because someone connected a bunch of separate functions – a phone, a computer, a camera, a music player – all into one device. How about Netflix? Sure, Netflix’s success is in part due to being an […] - [Agentic Systems Will Transform Procurement (and Your Starbucks Order)](https://ftsg.com/agentic-systems-will-transform-procurement-and-your-starbucks-order/): The term “agentic” is having a moment. If you’ve scrolled LinkedIn lately, you’ve likely run into a headline touting AI systems that can “do it all.” The hype is real, but so is the confusion. What exactly is an agentic system? And more importantly: what does it mean for business? Agentic AI isn’t magic. It’s a way of architecting AI systems to sense, decide, and act autonomously across multiple modalities, environments, or organizational functions. This isn’t your typical automation, where predefined rules trigger a purchase order if inventory dips below a set threshold. Agentic systems are context-aware, outcome-oriented, and able […] - [Generation Beta Is Already Rewriting the Future](https://ftsg.com/generation-beta-is-already-rewriting-the-future/): It’s no fun as a “youth expert” to realize you’re not exactly considered “the youth” anymore. As one of the oldest members of Gen Z, that moment is happening to me right now. Gen Alpha has started to take the zeitgeist’s reins, with brands now attempting to connect with the new owners of what’s cool, fresh, or up-and-coming. Youth will forever be a hot-button topic that executive teams seek to understand. I get it. Young people often represent dollar signs, meaning that getting an early look at where youth culture and demographics are headed can be one of the most […] - [The Innovation Gap on Display at Chicago Design Week](https://ftsg.com/the-innovation-gap-on-display-at-chicago-design-week/): If you work in commercial design, you know the drill. Every June, the industry descends on Chicago for what is essentially our Super Bowl: NeoCon and Fulton Market Days, two flagship events that form Chicago Design Week. More than 50,000 designers, real estate professionals, facilities teams, specifiers, and end users go to see the launch of the newest products and innovations over three jam-packed days.  Now, I’ve been attending NeoCon at the Merchandise Mart in Chicago since 2012. Over the years, I’ve seen thousands of new products launched and some truly powerful innovations. I’m talking about a sensory immersive table […] - [The Autonomy Illusion: Pay No Attention to the Human Behind the Curtain](https://ftsg.com/the-autonomy-illusion-pay-no-attention-to-the-human-behind-the-curtain/): Late last year, attendees of an exclusive tech showcase in Burbank, California, bore witness to a true marvel of space-age innovation, a figure previously seen only in the far-off, fantastical worlds of science fiction – a walking, talking, autonomous humanoid robot. The robot (a crew of them, in fact) left guests awestruck as it danced, tended bar, played rock-paper-scissors and conversed with members of the crowd. The droid has a name – Optimus, a nod to the robo-alien protagonist of the “Transformers” franchise – and is the prototype for a general-purpose bipedal bot developed by automaker and energy company Tesla, […] - [Digital Product Passports: A New Era of Informed Consumerism](https://ftsg.com/digital-product-passports-a-new-era-of-informed-consumerism/): A lot of people want to be ethical consumers who choose products and brands that reflect their values. While many of us manage to do this in some areas of our lives, it’s not easy to apply across the board. In my experience, one of the biggest roadblocks is not having the right information to know if our purchasing decisions match our principles. For the past few years, I’ve tried to practice my own version of ethical consumerism by adopting a vegetarian diet. It’s something I wanted to do because it aligns with my values, but if I’m being honest, […] - [Bringing a Community Mindset to Corporate Strategy](https://ftsg.com/bringing-a-community-mindset-to-corporate-strategy/): One of the more surprising lessons in my career didn’t come from a consulting engagement or an MBA case study… it came from managing my neighborhood’s homeowners association. And, of course, running my son’s T-ball league. If you’ve ever volunteered for either, you know the drill: no org chart, no playbook, and no shortage of opinions. You’re dealing with personalities, preferences, and passionate debates about what matters – and somehow, you still have to get things done. Over time, I’ve realized those lessons translate almost perfectly into the work I do with clients; I help companies build future strategies, design […] - [The Art of Not Knowing: A Zen Approach to Strategic Foresight](https://ftsg.com/the-art-of-not-knowing-a-zen-approach-to-strategic-foresight/): Shoshin – beginner’s mind – is the Japanese Zen concept that opens doors that expertise over time slams shut. In Zen monasteries, monks sweep every day as if for the first time – the task isn’t about being the best or the fastest but about encountering every fallen leaf, every bit of dirt with a fresh mind. During a Japanese tea ceremony, true masters perform each movement with the fresh curiosity of someone who has never poured tea before, noticing subtleties that are invisible to the habituated eye. A beginner’s mind reveals what we have left to observe and learn. […] - [Our Next Chapter: FTSG](https://ftsg.com/our-next-chapter-ftsg/): Today marks an exciting evolution in our company’s nearly two-decade journey. We are proud to announce our new name: Future Today Strategy Group – or FTSG. We are still the same company, but this change reflects a renewed commitment to our foundational belief that foresight and strategy must work in harmony to create meaningful organizational transformation.  Foresight and strategy were never meant to be separate disciplines. Leaders today deal with a soul-crushing amount of deep uncertainty. As a result, we’ve observed a troubling trend where long-term planning has shifted from a decade, to years, to just the next quarter or […] - [Making the Most of FTSG’s 2025 Tech Trends Report](https://ftsg.com/making-the-most-of-ftsgs-2025-tech-trends-report/): So, you’ve decided to take the plunge and read Future Today Strategy Group’s latest Tech Trends Report. Congratulations! You’re in for an eye-opening look at the state of technology now and into the future. This year we are confronting the beyond. Beyond our current understanding of the world; beyond the laws of physics as we know them; beyond, as FTSG founder and CEO Amy Webb puts it, “Humanity’s point of no return.” If this is your first encounter with our annual report, welcome! And if you’re a returning reader, welcome back. There’s a wealth of fresh knowledge and commentary in […] - [Smarter Spaces, Smarter Business?](https://ftsg.com/smarter-spaces-smarter-business/): We often think of the built environment in terms of architecture, design, engineering, and construction – basically, the spaces where we live and work. And sure, that’s a big part of it! But what’s often overlooked is how the built environment impacts business operations in every industry, from retail and healthcare to logistics and finance. Because transformations are happening at a much faster pace, driven by digital twins, smart materials, embedded sensors, and AI, it’s more important than ever before to pay attention. Our 2025 Built Environment Tech Trend Report highlights how these emerging technologies are fundamentally reshaping how cities […] - [How to Spot a Strategist](https://ftsg.com/how-to-spot-a-strategist/): Years ago, as a first-semester MBA student, I asked one of my favorite professors who else I should study under during my time at NYU. He told me to look up Amy Webb. “She’s a futurist,” he explained, adding, “…And she’s the real deal.” Trusting his judgment, I enrolled the following semester in Professor Webb’s course, and have been working with her and the Future Today Strategy Group ever since. In that time, I’ve spent countless hours in the company of fellow futurists, and learned just what it takes for one to be the “real deal.” The term futurist first […] ## Pages - [Convergence - Download](https://ftsg.com/convergence-download/): The convergence era has begun. Shape it, or be shaped by it. Meet our new Convergence Outlook – the first of its kind – built for an era where technologies, capital, geopolitics, climate, and human behavior collide to reconfigure the future. It’s a playbook for leaders willing to practice creative destruction on purpose: dismantle what worked yesterday before the world does it for you.
 Click the “Get Access” button below to provide your details. After submitting the form, you’ll receive a link in your email to download the Outlook. Download Amy Webb, CEO “The most valuable leaders in the convergence […] - [Convergence](https://ftsg.com/convergence/): The convergence era has begun. Shape it, or be shaped by it. Meet our new Convergence Outlook – the first of its kind – built for an era where technologies, capital, geopolitics, climate, and human behavior collide to reconfigure the future. It’s a playbook for leaders willing to practice creative destruction on purpose: dismantle what worked yesterday before the world does it for you.
 Click the “Get Access” button below to provide your details. After submitting the form, you’ll receive a link in your email to download the Outlook. Get Access Amy Webb, CEO “The most valuable leaders in the […] - [Ten Convergences](https://ftsg.com/ten-convergences/): The TenConvergences ThatWill RedefineBusiness From AI-native devices to quantum computing, the next decade won’t be led by single technologies but by how they collide. Linkedin X-twitter Facebook-f Telegram Amy WebbCEO, FTSG “Convergences, not isolated trends, will define the next era. They are the underlying forces reshaping industries, institutions, and identities alike.” Linkedin X-twitter Facebook-f Telegram In the past year, we’ve been living in a state of continuous disorder, especially in business. Tariffs, geopolitics, technology are each colliding in unpredictable ways. Just twelve months ago, AI still felt like speculative fiction. Today, anyone can generate a video of Dolly Parton and […] - [Trend Reports - Download](https://ftsg.com/trends-download/): 2025 Tech Trends Report Which technologies have the most disruptive potential and momentum to shape the near future? We identified the trends that matter most. Download Your guide to the future. FTSG’s annual Tech Trends Report is the go-to resource for companies, policymakers, and innovators looking to better anticipate change and make more informed decisions. At 1,000 pages grounded in rigorous research, this year’s edition provides unparalleled depth. 

 Not sure where to start? Click below to read the executive summary, or head over to our blog for a walkthrough of the report and tips on how to turn its […] - [Trend Reports - Download - backup](https://ftsg.com/trends-download-bckp/): 2025 Tech Trends Report Which technologies have the most disruptive potential and momentum to shape the near future? We identified the trends that matter most. Download Your guide to the future. FTSG’s annual Tech Trends Report is the go-to resource for companies, policymakers, and innovators looking to better anticipate change and make more informed decisions. At 1,000 pages grounded in rigorous research, this year’s edition provides unparalleled depth. 

 Not sure where to start? Click below to read the executive summary, or head over to our blog for a walkthrough of the report and tips on how to turn its […] - [Contact Us - Success](https://ftsg.com/thank-you/): Thank you Message received! Our team will be in touch soon. Home Phone For the quickest response, we recommend filling out the form above. If you would rather leave a voicemail, we're all ears! +1 267-342-4300 Press & Media Press inquiries can be directed to media@ftsg.com. View Press Page - [Team](https://ftsg.com/team/): Meet the leadership team that’s shaping tomorrow. FTSG combines a wide breadth of professional experience and deep foresight expertise to help organizations navigate an uncertain future. - [Home](https://ftsg.com/): Turn uncertainty into advantage. FTSG is the firm leaders call when they can’t afford to be surprised. Our foresight work has shaped products, strategic directions, and investment decisions at some of the most influential organizations in the world. Most firms are valued for reinforcing executive judgement – we’re valued for challenging it. Our services We’ve worked with leading organizations, including: Outlook The Trend Report is dead. We killed it. Introducing the Convergence Outlook. This would have been FTSG’s 19th annual tech trends report. Instead, we made a deliberate choice to retire the format.
 This year marks the launch of something […] - [Industries](https://ftsg.com/industries/): Industries Disruption does not stay in its lane. FTSG works with companies, investors, and governments to see what’s coming, choose a position, and move early. We bring a cross-industry view that helps you see shifts early and commit with confidence. Industries Served Telecom How will new entrants challenge incumbents in the future? Financial Services How will value be created and exchanged in the future? CPG How will consumer needs evolve in the future? Manufacturing How can we use technology to improve operations in the future? Health Care Will brick-and-mortar hospitals exist in the future? Energy How will we generate, store, […] - [FAQ](https://ftsg.com/faq/): FAQ Good questions deserve straight answers. Here are the ones we hear most often. What is strategic foresight? Strategic foresight is a data-driven practice for developing plausible future scenarios in order to inform today’s decisions. Why does strategic foresight matter to my organization? The global business climate is increasingly volatile, uncertain and reliant on emerging technologies. Organizations that fail to discern and respond to what lies ahead will not survive. How can my organization work with FTSG? Whether you’re looking for a keynote speaker, a hands-on workshop, or a strategic partner on a larger project, we’ve got you covered. Head […] - [Calendar](https://ftsg.com/calendar/): Must-know moments in tech and foresight. We’ve got your near-term future covered. This calendar is your go-to resource for major tech-related industry events and product releases in North America, as well as FTSG engagements and appearances. FTSG Event Industry Event View All - [Terms & Conditions](https://ftsg.com/terms-and-conditions/): Terms & Conditions Effective date: January 20, 2025 Table of Contents 1. Introduction

 Welcome to Future Today Strategy Group (“FTSG”). By accessing and using this website, you agree to be bound by these Terms and Conditions. 2. Intellectual Property Rights and Protection All content on this website, including but not limited to text, graphics, logos, images, audio clips, digital downloads, data compilations, strategic foresight methodologies, research frameworks, reports, analyses, and proprietary tools, is the exclusive intellectual property of FTSG and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws. No content from […] - [Contact](https://ftsg.com/contact/): Contact us We’re real people, not a black box… Even though this is a black box. Every message goes direct to our leadership team. Let’s talk. Phone For the quickest response, we recommend filling out the form above. If you would rather leave a voicemail, we're all ears! +1 267-342-4300 Press & Media Press inquiries can be directed to media@ftsg.com. View Press Page - [Approach](https://ftsg.com/approach/) - [Company](https://ftsg.com/company/): We’ve spent twenty years helping leaders make the decisions that define what comes next. FTSG is a strategic direction firm. What started as a practice built around the future of news and information has grown into one of the most rigorous strategic direction practices in the world — advising Fortune 500 companies, world governments, and major organizations at the moments that matter most. Learn about how we got here and what drives us forward. History FTSG past and present To understand where we’re going, it helps to see where we started. Explore the FTSG timeline. 2006 Amy Webb, after a […] - [Trend Reports](https://ftsg.com/trends/): Our next report is almost here – and it’s not what you’d expect. Check back soon! 00 00 00 00 - [Press](https://ftsg.com/press/): Our experts in the headlines. FTSG experts provide some of the world’s top news outlets with in-depth analysis of emerging technologies, futures-focused commentary on today’s world, and strategic insights to help businesses navigate what comes next. Media Inquiries Media Requests If you are a reporter and would like to interview an FTSG team member for a story, please contact media@ftsg.com or call 267-342-4300. - [Services](https://ftsg.com/services/): Strategic direction. When the stakes are high. FTSG helps executive teams define where their organization must go – and commit to the decisions required to get there – before structural market shifts remove the option. We work with companies across a wide variety of industries, government agencies, and other major organizations at the moment they face directional decisions that are high-stakes, politically charged, and uncertain. /wp-content/uploads/2025/02/Amy-Site-1.mp4 Why do organizations need strategic foresight? The global business climate is increasingly volatile, uncertain, and reliant on emerging technologies. Organizations that fail to discern and respond to what lies ahead will not survive. Why […] - [Blog](https://ftsg.com/blog/): Blog Our perspectives on the future. Stay ahead with sharper insights. Explore emerging trends across industries, read expert commentary on tech-related current events, and keep up on the latest FTSG updates – all in one place. Categories From our desk On our radar Through our lens View all Subscribe to our newsletters Stay in the know with FTSG’s newsletters. The Forward Five delivers curated weekend picks every Friday, and the twice-monthly Future Intelligence email offers critical insights on how to stay ahead. * indicates required Email Address *Subscribe to our newsletters (optional) The Forward Five | Curated picks by our […] - [Publications](https://ftsg.com/publications/): Read our latest publications. Our publications put our thinking on the record. They reflect the same evidence-based approach we bring to clients: rigorous research, structural analysis, and cross-industry expertise drawing from both our academic work and real world applications. Each piece is built for decision-making, helping leaders see what is coming, understand what it means, and act. Our publications showcase rigorous research and foresight analysis that uncover novel insights across industries, drawing from both academic depth and real-world applications. We craft our thought leadership with a clear focus on tangible business impact, helping organizations determine where to place their next
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